william-campbell-design-Viridian-annual-report-and training-guide.jpg
 

Viridian

Designed an annual report for a renewable energy client, a large-scale project requiring meticulous attention to detail. The report featured clean imagery, refined typography, and compelling data visualizations to enhance readability and engagement. A key focus was creating a tactile experience—selecting natural-textured paper to reinforce the brand’s sustainability values.

Additionally, I designed a companion workbook training guide for future distributors, ensuring a cohesive visual identity across materials. This project was an exciting opportunity to merge aesthetics with functionality, transforming complex information into a visually engaging and immersive brand experience.