Protegrity Branding Guidelines

Built the Protegrity brand after researching branding needs, and comparing where Protegrity fit in the market. With an emphasis to set Protegrity apart from competitors.

Protegrity Brand Strategy

Conducted a brand strategy exercise and developed the pitch deck culminating the findings and suggestions for brand success and to help increase market share for the company and raise perceived value.

Protegrity Commercial Series

This is the first in a three part series for an initial touchpoint for Protegrity. The Freedom to Innovate vs Security video gives a high-level overview of the problem Protegrity solves. From a Creative Director perspective I aided in the concepting and messaging for this video. And utilized an outsource contracted team that I found to create this video series.

Using the approach of the slack-liner added an unexpected element to tell a story in a way that is not commonly seen in our industry.

Protegrity Commercial Series

Second in the three part series the Infinite Data Sprawl video goes a step deeper into our messaging, illustrating the why? Why is there a need for Protegrity, and the immense value that is offered by using Protegrity’s solutions to empower businesses to innovate.

With such a technical message and product, we came at this from a slightly abstract approach to add interest and help engagement.

Protegrity Commercial Series

Third in the three part series the Product video starts to bring the abstract ideas that have been shown in the previous videos with the technical together. We start to see the same people from the previous videos in the real world. working, and involved in environments where Protegrity would be a tool. Allowing for the freedom to not have to worry about the security risks that typically come with use and sharing of data.

This is the final chapter of the story that we wanted to tell.

Protegrity Messaging Deck

The new branding of Protegrity included updated messaging and go to market methods. Needing a way to take this information to the company and external resources the branding was applied to create this pitch deck to deliver the information in an engaging experience.

Sound Concepts Info Sheets

Collateral created for the 2018 DSA (Direct Selling Association) convention. Designed to promote Sound Concepts services and illustrate that we have the resources to push the limits and meet the various needs of our clients. This was a project that I was able to flag ship and other aspects and design elements of the company have been based on these items since. 

Disrupt

Sales tools, flip chart, brochures, banners, business cards, etc. for Disrupt. Worked as a team to put together their kit box with all it's components for new distributors.

Weekly Planners

One of my major roles at Sound Concepts is designing specialized weekly planners for some of our largest clients each year. Each planner is specific to their distributors needs to help aid them in hitting goals and be as productive as they can. These become inspirational tools that provide a tangible way to measure  success, and help these individuals organize information.  

BFA Exhibit for BETA

Developed a brand and style for a campaign I developed called BETA. The exhibit introduced the brand in a store front setting, with the BETA 'Guide to Popular Peaks' hiking guide book and apparel. 

NATIVE APP

This was an extensive UI/UX project with front end app development and planning. Interviewed and conducted user testing with people in the outdoor/adventure community to improve the usability and function of the app. NATIVE helps bring the community together as you share your trips and experiences on the app for others to use. Also, designed to be used as a safety tool as it notifies your buddies when you're out adventuring and where. 

My DOC App Design

For Independent Study I worked through developing a clean, easy to use system to simplify the medical experience. MY DOC brings everything to one place; reminding you of appointments, prescriptions, insurance information, billing, and medical history. Using simple design and navigation to create a smooth experience for any user.  

Wilderness Survival

Motion Graphic using After Effects. I wanted to give the feel of being outdoorsy, and slightly humorous with a more serious message and call to action at the end. I used the line that carries you through the 5 Wilderness Survival tips to draw you through the piece, and give the numbers a more interesting way to interact. 

Sparrow Eye

Created a name and developed a word mark for a company that creates auditing web-based software. In creating this concept I wanted to convey a friendly feel, as auditing is typically a very intimidating term, and demonstrate synchronizing the upper and lowers levels of business. I achieved this by using a script font and combining the words Sparrow and Eye through the elegant letter “e” which lend itself as the “o” for Sparrow as well. This is what I would associate with an app. 

Type Catalog

Typography Layout and Design

Announcements & Invitations

I have worked with a variety of styles of wedding announcements and invitations. Ranging from industrial style wood cut announcements to formal and classy. Versatile for any occasion.  

Quiet in Alaska

Illustration done with Adobe Illustrator