william-campbell-grow-header.jpg

GROW

One of my greatest accomplishments at Grow was aiding in their rebrand and updating all of the old resources on the site and creating a large amount of new content (grow.com/resources). My main role in this was making sure everything was cohesive with our new guidelines and bringing a strong sense of continuity to the resources offered. Branding is such a huge representation of who we are and many times the first impression a client receives.


Logo animation created using Adobe After Effects. This was a lot of fun to work on with a collection of little details and playing around with some sound effects.


This video mailer utilized my knowledge of print design and packaging as well as some video and production editing that included some motion graphic elements. The soft touch, emboss, and gloss elements of this black on black design really add to the perceived value of the brand and made this a really fun project to work on. It’s not very often that you get to combine print and digital elements like this.

william-campbell-design-grow-battle-cards.png
 

These battle cards of Grow’s major competitors were part of a sales playbook we were creating for the BDR’s and sale reps to utilize. Click the button below to preview the battle cards.